Aftertype Applies Schema.org Markup and llms.txt to Improve Search and AI Visibility

Aftertype reworked its website to be understood as structured data rather than only a set of pages. The company added site-wide schema.org markup, covering Organization, Article, and FAQPage types, so search engines could identify it as a distinct entity. A companion llms.txt file was also introduced to guide AI crawlers and LLM-based search tools toward the site's most reliable content. According to the author, Search Console data began showing queries clustering around Aftertype as an entity after the rollout. The approach is framed as entity optimization, complementing traditional SEO's focus on ranking individual pages.