After a failed strawberry crop, Ketan Sodha built a Rs 44 lakh soilless farming venture

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Ketan Sodha took up strawberry farming in Mahabaleshwar despite having no prior experience, and his first attempt ended in failure. Rather than giving up, he kept going and gradually grew his operation while learning soilless cultivation methods. Insights he gathered from travels to several countries helped him adopt practices better suited to Indian conditions. The farm went on to achieve a substantial harvest and strong sales, which prompted plans to expand further. His story underlines how adaptability and innovation can drive success in agriculture.

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