Adobe bets on AI agents to automate creative workflows

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Adobe is pushing further into agentic AI, positioning chatbots and AI agents as design assistants that can handle creative tasks. At its Max conference in Miami, the company announced that third-party AI agents will be able to access and modify Creative Cloud projects. It also unveiled new capabilities for its Firefly AI Assistant and let agents run recurring work continuously in the background. Local Model Context Protocol integrations for Creative Cloud tools were previewed, aiming to give users more choice in which AI tools they connect.

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