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Adding JSON-LD structured data to a small business site to improve local search

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A Pompano Beach web developer describes adding JSON-LD structured data to the Dream Futures Tech website to help search engines understand the business. The author recommends three blocks: an Organization block with name, address, phone, and logo; a WebSite block with an optional search action; and BreadcrumbList markup on interior pages. Blog posts were also given BlogPosting markup so headlines, authors, and dates can appear in rich results. After rolling out the snippets over a weekend, the author reports that Google began displaying a Local Business card and breadcrumb trails within a few weeks, with the site's appearance unchanged. The article advises validating each change with Google's Rich Results Test.

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