A Practical Plan for Building a Website from Scratch

The article argues that a website should be approached as a product project, starting with a clear goal and an understanding of who the site serves before any design or theme choices. It recommends defining one or two meaningful conversions and mapping pages to distinct user needs rather than creating many near-duplicate keyword pages. Essential pages such as home, services, company details, contact, and FAQs form the core, with each page given a defined purpose and next action. The piece also weighs hosted builders against content management systems and custom development, and advises careful domain selection and secure handling of account credentials. Finally, it stresses drafting real content early, since actual material shapes the final structure.