A practical guide to opportunity discovery for founders who feel stuck

The article argues that people who feel stuck in product ideation usually lack no ideas but are overwhelmed by noise and uncertainty about what to build. It identifies three recurring traps: confusing nice-to-have features with real pain points, dismissing niche markets while chasing saturated ones, and misreading weak validation signals like polite replies or silence. The author frames opportunity discovery as forensic investigation rather than creative brainstorming, urging readers to study real workflows. The proposed method costs nothing and requires no coding, starting with an inventory of industries and roles where the reader has direct, hands-on experience.