A developer's checklist for Generative Engine Optimization (GEO)

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More of your traffic now starts in ChatGPT, Gemini, Perplexity and Google AI Overviews instead of a list of blue links. Getting your product named in those answers is called Generative Engine Optimization (GEO). Most of it is plain engineering work. Check robots.txt. Many sites block GPTBot, PerplexityBot, ClaudeBot or Google-Extended by accident through a broad disallow rule.

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