A 28-day Search Console review: 1,510 impressions but only 6 clicks for a new site

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A small English-language site of about 70 posts, aimed at foreigners handling everyday matters in China, examined its 28-day Search Console data after impressions rose sharply over roughly two weeks. Most impressions came from pages already ranking in the top 10, yet those pages drew only 5 clicks from 1,131 impressions, a click-through rate under half a percent. The author attributes the gap largely to weak titles and descriptions that read as topic labels rather than answers to the questions users actually search. Query-level data was incomplete because Search Console applies privacy thresholds at low volume, so the page-level view was used instead. The author's planned response is to rework titles and descriptions rather than publish more posts.

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