92% of Marketers Use AI for Blogging, Yet Only 14% Report Strong Results

A 2026 Orbit Media survey of 1,042 content marketers found that while 92.4% now use AI in their blogging workflows, just 13.9% report strong blog performance. The study identifies expert collaboration, original research, and formal human editing as the practices most closely linked to better outcomes. Notably, collaborating with outside experts or influencers was the strongest predictor of success, yet only about 7% of marketers still do it. Original research was associated with roughly 50% better performance, but its use is also declining. The findings suggest AI works best as a production accelerator, while human judgment, subject expertise, and editorial accountability remain the key drivers of content quality.