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90% of Top Homepages Have Open Graph Tags, But Many Are Broken or Incomplete

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A developer audited Open Graph and Twitter Card meta tags across 78 well-known websites, finding 62 usable homepages to analyze. While 90% had at least one Open Graph tag, coverage dropped sharply for key fields — only 77% included og:image, and just 35% specified og:locale. Nearly one in five sites omitted twitter:card entirely, which prevents X (formerly Twitter) from rendering a visual card even when valid Open Graph tags are present. Two sites declared a large-image card type but supplied no actual image, with one site's og:image tag present in the HTML but completely lacking a content attribute — a subtle bug that passes most automated checks. Only 23% of sites with an image tag also included width and height dimensions, which can cause intermittent display failures when social platforms cannot pre-layout the card without downloading the image first.

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