87% of ChatGPT Citations Trace Back to Bing, Not Google, Data Shows

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A small business website owner analysed 36 days of server logs and found that bingbot crawled his site 4.2 times more frequently than Googlebot, prompting deeper investigation into why. Research by Seer Interactive, based on 500-plus SearchGPT citations, revealed that 87% matched Bing's top-10 organic results, compared to only 56% for Google's top 10. The finding highlights that ChatGPT's web search relies on Bing's index rather than maintaining its own, effectively making Bing the backend supply chain for AI-generated citations. The site owner also noted that a Google core update in mid-July nearly halved his Israeli search traffic, while AI-assisted referrals — largely Bing-dependent — remained stable. He further observed that Google Analytics captured only about 11% of actual visitors logged by his server, suggesting AI-referred traffic is largely invisible to standard analytics dashboards.

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