4DX Cinemas Lean Into Romance Films With Motion Seats and Splashes

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The 4DX movie format, known for moving seats and water spray that splashes audiences, is finding a growing following among viewers seeking a lively shared experience with romantic and sensual content. WIRED reports that titles such as Heated Rivalry and Wicker are being promoted in this format. The article describes the trend as a communal, more provocative take on the cinema outing. The piece frames 4DX's physical effects as a draw for audiences looking for an intense, interactive viewing experience. Specific box office or attendance figures are not detailed in the summary provided.

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