SShortSingh.
TopTechnologyAI & MLStartupsProgrammingScienceBusinessFinanceCrypto & Web3World
Back to feed
India

10 Psychology Principles That Drive Consumer Buying Decisions

0
·66 views

Effective selling is rooted in understanding customer emotions, challenges, and aspirations rather than focusing solely on transactions. Research suggests that buying decisions are largely driven by emotions and personal narratives, with rational thinking playing a secondary, supportive role. Businesses are advised to highlight the transformational experience a product offers instead of listing its technical specifications. Social proof and perceived value are identified as powerful forces that shape consumer preferences and purchasing behavior.

Read the full story at Times of India

This is an AI-generated summary. ShortSingh links to the original source for the complete article.

Discussion (0)

Log in to join the discussion and vote.

Log in

Related stories

0
IndiaTimes of India ·

Consumer court orders Vishal Mega Mart to pay Rs 10,182 for selling expired Chocos

A consumer commission has directed Vishal Mega Mart to pay a total of Rs 10,182 to a customer who was sold an expired food product. The order includes a Rs 182 refund for the purchase price, along with Rs 10,000 towards compensation and litigation costs. The customer had bought the expired item on December 1, 2025, and received no response from the retailer after raising the issue. Vishal Mega Mart denied any deficiency in service or unfair trade practices during the proceedings. However, the commission found the retailer guilty of selling an expired product and ruled in the customer's favour.

0 comments Read more at Times of India